AXA Health has today announced that Keith Misson will be appointed CEO of HBSUK.
Keith joins HBSUK from Allianz UK where he most recently held the position of Transformation Director. Keith brings a depth of experience in digital, data and innovation from a range of financial services including Aviva and Quotemehappy.com.
AXA acquired HBSUK in February 2024. Since then, its online outpatient services have expanded to offer consistent, safe and effective care for AXA Health members in a quick and convenient way across MSK, digestive health and dermatology.
As CEO of HBSUK, Keith will lead the business to further expand online outpatient services for AXA Health members and continue to play a role in reducing wait time for the NHS as an approved NHS England provider.
Commenting on his appointment, Keith said: “I’m excited to start my new role leading HBSUK at a time where finding the right solutions for healthcare has never been more critical. It is an excellent opportunity to continue to create fast access to care, improve patient outcomes through technology and progress against HBSUK’s mission to make healthcare better”.
Heather Smith, CEO, AXA Health commented: “Keith brings a deep knowledge of transformation and technology, combined with a genuine passion to improve healthcare outcomes which are critical to lead our HBSUK business. I’m looking forward to welcoming Keith in 2025 and supporting our members to have even faster access to safe and effective treatment.”
Keith joins on 1st January 2025.
