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Executive Team

Great companies are built around great people, at HBSUK this is no different.

Mark Fountain

Mark Fountain

Executive Director

HBSUK Founder, Mark chairs the Board and drives the strategic direction of the business. Mark held various CEO, COO and Hospital Director roles in domestic and International Private Healthcare businesses before founding Healthcare Business Solutions (UK) in 2012

Charles Byrne

Managing Director

Charles leads on key client and Consultant relationships. As deputy CEO, Charles also leads on a number of company strategic projects. With a big business background in Manufacturing and MBA qualified, Charles has a wealth and depth of skills he brings to the HBSUK Leadership team.

Charles is also sadly a Liverpool supporter.

Charles Byrne
Lucy Pittaway

Lucy Pittaway

Chief Operating Officer

Lucy has held various Operational Management positions across Acute NHS Trusts managing elective, non-elective and emergency services.

Lucy has a passion for transformation and uses this to drive operational excellence across the business.

Michael Monk

Chief Financial Officer

Michael is a Chartered Accountant and joined as our CFO in 2020. Having trained with accounting firm BDO, Michael has held several senior finance roles across a broad range of sectors.

Michael Monk
Alex Nancekievill

Alex Nancekievill

Chief Technology Officer

Alex is a seasoned CTO, joining HBSUK from GE Healthcare in 2020 and leading Product Development of the HBSUK Digital Triage Platform – Virtual Lucy™

Mark Emerton

Chief Medical Officer

Mark is an orthopaedic surgeon in Leeds. As clinical director he established the elective orthopaedic unit in Leeds and subsequently held national roles at the NHS Institute in both quality improvement and patient safety.


He is passionate about improving access for patients and the quality and value of elective services.

Mark Emerton
Lucy Cassidy

Lucy Cassidy

Director of Products and Services

Lucy, an advanced practice physiotherapist by background and pioneer of virtual fracture clinics for the NHS, leads on Product Management for the company. Lucy has been pivotal in developing the HBSUK Digital Triage Platform – Virtual Lucy™.

Lucy was named one of the UK’s top 50 influential tech leaders in 2022.

Penny Vera

Chief Nurse & Governance Officer

A mental health nurse by background, Penny joined HBSUK in March 2023 to continue our journey from Compliance to Excellence – the ‘E’ in our EPIC Values

Penny Vera
Rebecca Eccles

Rebecca Eccles

Executive Assistant to Chairman & CEO

Rebecca is a seasoned executive assistant and looks after our Company Chairman and CEO for all administrative matters.

Our Special Advisors

Patrick Mitchell

Stephen Mitchell

Special Advisor

Samantha Jones

Samantha Jones

Special Advisor